Our magazine is turning 25!

With the first edition of the BOOM in 1996, the foundation was laid for a total of 36 main issues and numerous other special issues to mark plant inaugurations and important trade fairs. The main theme of the first edition was the 65th birthday of company founder Erich Sennebogen sen. Also featured in the first edition was the presentation of the new Green Line product line, which began its success story at the time and now makes up the majority of SENNEBOGEN’s extensive product range.

The issues were initially published annually and predominantly outlined the company’s rapid development and growing dealership. While the latest information was initially published in the compact A4 four– pager, the BOOM changed to a generous newspaper format from 2001. The previously somewhat irregular publication was also set at twice a year. From then on, the readers were able to follow the diverse areas of application of cranes and material handlers worldwide. As the majority of the publications covered illustrated jobsite reports and customer portraits. A "last but not least page" traditionally focused on internal company topics.